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A cultural shift around drinking is becoming increasingly more visible on social media. People are openly choosing not to drink and sharing how alcohol-free travel helps them experience destinations in a new way.
At the same time, concerns around how homes are treated during stays are increasingly discussed for those renting out to travelers.
CLIENT
Idea
Add and promote an option for a dry stay to Airbnb’s website.Insight
There's an opportunity for Airbnb to deliver a solution for both parts
Campaign name and logo
OOM billboard
OOM billboard
Custom keychain for Airbnb hosts and guests booking a Home & Dry stay.
New icon and info text about Home & Dry stays on airbnb.comBY
Thom Estifanos(AD)Kasper Bruto (CW)This is a fictional case for a Airbnb.