CLIENT

Mission

Make Oatly the new normal

Research

Experts estimate that about 68 percent of the world's population has lactose malabsorption.

Insight

Oat milk is better for the environment and people are less sensitive to products without lactose

Idea

Create a world were drinking regular milk is unnatural and an addiction.

BY

Thom Estifanos(AD) Fanny Jansson (AD) Gittan Kock (CW) Pontus Höglund (AD)

NEW Edit by

Thom Estifanos

This is a fictional case for Oatly.